Trainer: Paul Burns
Paul spent 24 years at Saatchi & Saatchi and worked on some of the UK’s most iconic campaigns. He was a key figure in the first Camelot bid for The National Lottery and the launch of the UK’s first National Lottery in 200 years. Winning the bid was the biggest ever advertising account win in the UK.
Paul’s other passion is people and he ran Saatchi & Saatchi’s Training and Development program for 8 years. He’s won more Advertising Training awards in the UK than anyone in the advertising industry, winning IPA Gold awards in 2002 and 2006 and a Silver in 2004 and has also been recognised with two special awards from the IPA for long-term commitment to training and development and for being the best training director.
He chaired the IPA training forum from 2003 to 2006 and is a regular speaker at universities on the communications industry.
This course helps agency employees get a real and tangible understanding of their clients' business.
It is aimed at account handlers with at least three years experience who have a good grasp of working with clients but are ready to look for opportunities that exist when we really get under the skin of their business.How often do we hear clients say "they didn't really understand my business" as they part company with their agency? And the converse is also true - having a deeper grasp of our clients' business helps us win new assignments and create even more effective ideas.
In this course, we use a mix of case studies, workshop sessions, anecdotes and discussion. We emphasise the importance of seeing the bigger picture but also getting immersed in the data when it matters. Our goal is to give people the tools, motivation and confidence to dig deeper and ask the right questions.