Trainer: Stephen Greensted
Stephen worked for twenty-nine years
in advertising. His experience included
working for Ted Bates, Y&R and Leo
Burnett, and more recently as a board
account director at Lowes and Euro
RSCG where he specialised in running
major accounts for multinational
clients.
These included General Motors,
Reckitt Benckiser, Cadbury, Smirnoff,
Citroën, Intel, Texas Instruments, P&G
and Reebok
.
When the digital
revolution caught up with marketing,
he decided it was time to start
learning afresh.
Stephen now runs his own
consultancy to teach the
principles of digital marketing,
principally to clients.
He is delighted
that agency executives want to
understand the fundamentals of digital communications too and thereby help
to increase their value to their own
clients. And, he says, “It’s a lot easier
than you think.”
This course covers the key aspects of digital communication.
It is designed to ensure that all agency employees understand the fundamentals of digital communication and think more strategically and holistically about how to advise their clients in the digital arena.
The course will help to break down any misconceptions about digital communication being a separate discipline and look at the importance of approaching all client communication briefs from a 360 degree perspective from the outset.
The course is run for account handlers and planners with at least five years experience even if they have not had specific digital responsibilities to-date.