Trainer: Scott Paton
Scott has spent over 25 years in the
advertising industry - firstly in his native New Zealand, where he worked for both Bates and Saatchi & Saatchi, then in the UK and Europe, primarily with Saatchi & Saatchi, running international business
globally and across multiple regions. NZ proved a fantastic training ground as it is a market that, due to its small size, had not fragmented and therefore demanded that a broad set of skills be developed across a wide range of channels and categories both above and below the line.
During his 10 years running GUINNESS across 25 markets for Saatchi & Saatchi he has built a wealth of experience in running multi discipline, multi-region and, at times, multi agency teams in some of the most exciting yet challenging markets in the world and is a well experienced negotiator of agency/client contracts.
In 2008 Scott left Saatchi & Saatchi to
pursue a career in creative business
consultancy and is actively involved in delivering training and strategic projects to agency and client companies. Scott has a real passion for people and building multinational teams (as well as houses!) whenever the opportunity arises.
This course covers the key skills needed to develop great account handling capabilities and helps attendees develop the skills they need to become modern, professional account handlers.
The course covers key areas from winning the trust of clients, managing their creative and timing expectations, to managing cost control and effective client communication. The course looks at the requirements of running international business in local markets and ensures delegates understand both the wider context of such business but also the expectations placed on local agencies working within a network context.Aimed at account managers and account directors with at least three years experience, this course will help agency employees develop and improve their account handling skills, enabling them to become more confident in handling difficult client situations as well as to begin to understand more about the key areas of client communication, procurement and negotiation - a must for all account handlers in today's business environment.