Trainer: Steve Henry
Steve was the youngest person to be included in Campaign Magazine’s Hall of Fame - a list of the 40 most influential people in UK advertising over the last
50 years. He was a founder and Creative Director of Howell Henry Chaldecott Lury (HHCL) - the agency voted Campaign’s Agency of the Year three times and Campaign’s Agency of the Decade in January 2000. This unique award was given because of HHCL’s “iconoclastic attitude both to the work and the way it does business”.
After HHCL, Steve spent two years as Executive Creative Director at TBWA/ London, where he oversaw multi-platform work for: Playstation, Adidas, McDonalds, Apple, Starburst, Skittles, Nissan Qashqai, Elastoplast, etc. Steve has won most of the major creative awards, including a coveted D&AD Gold Pencil, the Grand Prix at Cannes, the Grand Prix at the British Television Awards, the President’s Award at the Royal Television Society Awards and the President’s Award at Creative Circle (twice).
He has spoken at advertising conferences in Britain, the United States, Europe, Hong Kong, South Africa, Malaysia, Australia, Thailand, Bali and China.
This course is run for creatives with five or more years' experience. It looks at techniques for thinking laterally and creatively around a client brief, it challenges creatives to go beyond the obvious and to find ideas that resonate with consumers and ultimately produce more effective and valuable communication.
The course will help creatives develop their understanding of the core strategic requirements of a brief and develop better idea generating techniques, as well as learning and practicing important selling skills.
The course will involve analysing some of the best and most inspiring ideas as well as giving delegates the chance to work on briefs, share their ideas and learn from the feedback and comments of their peers and trainer.
It will explore different ways of working - solo, in pairs, in teams and accessing on-line communities. It will stress the importance of being open to new influences, but also tackle the issue of when to die on a sword for an idea!