Trainer: Micky Denehy
With 25 years experience in the advertising industry, Micky’s advertising career has included account handling roles in London working for Ogilvy & Mather and the iconic Gold Greenlees Trott, (when he was chosen as a Campaign Magazine “Face to Watch”) followed by two overseas appointments as CEO of Bates agencies in Istanbul and Dubai, as well as senior regional management and new business roles for Bates Europe and Saatchi & Saatchi EMEA.
Micky has a passion for international culture and business and a vocational interest in education. Throughout his career he has helped run training programmes for agency employees across Europe and has consistently received outstanding feedback from the courses he has run.
Micky is the founding principal of the EACA International School and committed to helping raise the professional standards of the communications industry across the region.
When not working Micky can be found still playing competitive hockey as well as training the “Next Generation” of youngsters at Reading Hockey Club!
This course is designed to enable all agency employees to understand and involve themselves in the business of new business.
The course covers both the skills needed for prospecting for new business opportunities and those needed to run and win pitches. The course will help delegates understand the need to develop a clear and differentiated positioning for their agency and give them the skills needed to make the most of every pitch opportunity.
This course is designed for agency employees from all disciplines with at least five years experience and is not designed solely for new business directors; in tough economic times, winning new business is the life line for every agency, and everyone in the agency must share responsibility for attracting and winning new clients.
Delegates will also learn the truth about what clients love and hate about pitching agencies, why they really change agencies and key tips on how to manage resources in the most efficient way whilst working as a team.