Trainer: Micky Denehy
With 25 years experience in the advertising industry, Micky's advertising career has included account handling roles in London working for Ogilvy & Mather and the iconic Gold Greenlees Trott, (when he was chosen as a Campaign Magazine "Face to Watch") followed by two overseas appointments as CEO of Bates agencies in Istanbul and Dubai, as well as senior regional management and new business roles for Bates Europe and Saatchi & Saatchi EMEA.
Micky has a passion for international
culture and business and a vocational
interest in education. Throughout his
career he has helped run training
programmes for agency employees
across Europe and has consistently
received outstanding feedback
from the courses he has run.
Micky is the founding principal
of the EACA International
School and committed to
helping raise the professional
standards of the communications
industry across the region.
When not working Micky can be
found still playing competitive hockey
as well as training the "Next
Generation" of youngsters at Reading
Hockey Club!
This course looks at some practical ideas for helping clients (and their agencies) market through a recession.
It examines case histories and examples of clients who have managed to build their business in the toughest times, as well as prepare themselves for maximising their sales growth once recovery is underway.
Aimed at account handlers and account planners with at least five years experience, this course challenges individuals to think differently about their clients' business and find more entrepreneurial and cost effective solutions to meet the difficult economic environment.
The course looks at top tips for survival and the need for agencies to innovate like they've never done before.