A Special Workshop for CEOs
The EACA International School is running a series of half-day CEO Workshops across Europe: to date workshops have been run in Athens, Bucharest, Budapest, Brussels, Copenhagen, Dublin, Helsinki and Stockholm with further workshops planned in Paris, Lisbon and Vienna.
Over 140 CEOs from a wide range of network and local agencies have attended one of these workshops, run by the EACA International School’s Principal, Micky Denehy.
The workshops have been extremely well received by the CEO delegates in each market. Following are some of the CEOs’ personal testimonials.
If you would like to find out more about running a workshop in your market please contact Micky Denehy.
Email: micky.denehy@eaca.be
Telephone: + 44 7931 957836
CEO Testimonials
“The EACA CEO Marketing through the Recession / New Business Skills workshop, delivered by Micky Denehy, has really helped me to focus on what's most important in times of economic downturn, namely new business!
In order to win new business you usually have to win pitches. Micky's workshop has made me realize again that probably the most important aspect of a pitch is not so much the content - that's a qualifier - but the pitch strategy and especially to what extent you are able to communicate with the client on an emotional level.
Micky's longstanding international career as new business developer allows him to draw from a personal and multi-cultural experience that is valuable for any CEO of an advertising agency”
Peter Jansen
President Romanian Association of Advertising Agencies
& President Cohn &Jansen/Ashley & Holmes
“The main value of the workshop was that it collected several independent studies, from several decades, so it gave a historic perspective about general recession learning. As it came from respected researchers, it was seen by our clients as real credible, and non-agency biased, information. Almost all of our clients are "recession virgins", considering the short (20 years) time period since Hungary lives in a non-socialistic economic model. Therefore many of them faced such crisis the first time ever, feeling totally unsecure, therefore they were hungry for anything that can help their decisions.
We shared with our clients the key points of the workshop. Already a result: one of our clients who previously cut all its advertising for 2009 due to economic reasons, now came back with a reasonable budget for the rest of the year, which in our opinion will help them to maintain or even build their market share!”
Zsuzsa Czagler
MPG Hungary
“The workshop helped a lot in enhancing everyday strategic thinking and our attitude in case of pitch presentations!”
Adam Mero
Mindshare Hungary
“In downturn periods, where - as a first step - the majority of CFO's is cutting advertising budgets, it is obvious that we are highly affected and invest a lot of our time to discuss about the forthcoming difficulties. The CEO Marketing through the Recession / New Business Skills workshop indicated that something which is seen as a negative can be turned into an opportunity by performing proactively, motivating people and building stronger relationships with clients.”
Katerina Tsobanakis
BBDO Greece
“Micky helped me put recession in perspective. He is a great presenter, full of positive energy and enthusiasm but also with a solid case of past data. For me personally, it was time well spent with excellent advice both on how to keep people's spirits up within the agency and on helping clients through it.”
Effie Karakitsou
Magnet Advertising Greece
“The training generated plenty of useful insights and thoughts to approach my clients with on how to rationalize to continue to maintain media budgets. I particularly liked the quotes from marketing decision makers from many different categories, which made my remarks even more relevant in front of my clients.”
Zsolt Simon President of Hungarian Agency Association & CEO Mediaedge:cia
“This course drew more than twice the number of top executives expected from the industry, in no time at all - proving there is a great need to have precision tools tailored to the industry and the market situation.
One of the great benefits of EACA organised workshops is the opportunity to share the experiences of different markets in a rapid, cost-effective and fun way - it's really about putting the effort together as a branch.
Micky received high scores in the feedback survey, too, so we will just be looking for the next opportunity to be able to deliver our members the best value we can offer and they deserve.”
Markus Leikola
CEO, MTL Finnish Marketing Communications Agencies Association
“Micky Denehy's workshop fueled a number of CEO’s with enthusiasm, which in these troubled times, is a tool in itself to win new business. The tools taught by Micky himself gave insights beyond every expectation. We’ll bring back Micky any time!”
Björn Rietz
CEO, Swedish Association of Communication Agencies
“One thing CEO’s are short of these days is time. We all have tons of priorities and very little time. But our Workshop Director, Mick Denehy, is very experienced and skilful and understood our ‘time shortage’ very well. So much so that he covered two workshops in less than four hours. Brilliant. The workshop sessions were practical, constructive and useful and the facilitation of swapping issues and stories amongst CEO’s was fantastic. Other CEO’s told me they didn’t have the time to attend. Pity. I, like them, could have stayed in the office looking at my 2010 budget for the umpteenth time, or spent four hours thinking about the bigger picture. 240 minutes very well spent. Thank you, Micky.”
Orlaith Blaney
Managing Director, McCann Erickson Dublin