SCHOOL PLANS FOR 2009 BOOKING FORM

“The EACA is
absolutely
committed
to helping its
members establish
training at the heart of the industry’s future. Whilst we are very aware of the harsh economic climate facing agencies today, research and experience has consistently shown that those who invest in training during an economic downturn are those best placed not only to survive but also to recover fastest and win the lion's share of new business when recovery is in sight. I urge you to support the School in your local market and, through developing our talent today, help secure a profitable future for our industry.”

Gary Leih, Chairman & CEO Ogilvy Group UK,
President, EACA

                

           “The School has
been developed for
the benefit
of all
EACA members, and
will continue to consult with
them to ensure it offers the
training and direction that brings maximum value. The success of the EACA International School is in the long term interests of all our members.”

Dominic Lyle,
Director General, EACA

In 2009 the School will focus its attention on running high-quality
training courses in markets across Europe and this website is
designed to give more detail on these first courses.
 This course helps agency employees get a real and tangible understanding of their clients’ business.
 This course covers the key aspects of digital communication.
 This course covers the key skills needed to develop great account handling capabilities.
 This course is run for creatives with five or more years’ experience. It looks at techniques for thinking laterally and creatively around a client brief.
 This course is designed to enable all agency employees to understand and involve themselves in the business of new business.
 This course helps both current and next generation CEOs to look at the fundamentals of leadership.
 This course looks at some practical ideas for helping clients (and their agencies) market through a recession.
   
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