In 2009 the School will focus its attention on running high-quality training courses in markets across Europe and this website is designed to give more detail on these first courses.

The long term planning behind the curriculum will allow individuals to follow a development path through their career as well as offer a menu of courses to enable agency managers to select specific courses for their employees and thus maximise the return on their overall training budgets.

In planning the curriculum, we have focused on the three key skill areas required by practitioners throughout the industry:

Craft Skills the specific skills that individuals in the different communication disciplines require to do their jobs; these will range from creative, media and strategic skills to finance, production and writing/presentation skills.

Business Skills the skills needed to understand business, looking at how client companies work, the roles and interaction of the different departments and the role of marketing, sales, communication and procurement and the central roles of finance and operations.

People Skills the softer skills needed to work in, and manage, teams and ultimately run agencies. They include skills such as team building, leadership, negotiation, feedback and coaching.

Seven courses have been developed for 2009, and details of these can be found on the following pages. Each course is a full two day programme and all the courses will be delivered by experienced practitioners who are also proven trainers in their own right. All courses will be run in English and with approximately 15 delegates per course.

Courses will be run in markets as demanded by the local national associations and agencies.

"The delivery of the courses will be aimed at engaging and inspiring our delegates. Our courses will be run with energy, passion and a focus placed on learning by doing, rather than relying on pure lecture-focused content.

The School will commit itself to helping every delegate who enrolls in one of its courses; the School aims from the outset to help improve the performance of individuals and through them raise the levels of professionalism across the industry."

Micky Denehy, Founding Principal, EACA International School.

If you are interested in attending or sending a delegate to any of the following courses please contact your local National Agency Association who will be able to give you details of which courses are being run in your market or use the booking form tab.